Rockets present new bike partner and team name: Unibet Rose Rockets
A new chapter begins for our team. From 2026 onwards, we’ll race as the Unibet Rose Rockets. German bike brand Rose joins us as official bike partner and steps in as our second name-giving partner alongside Unibet. We have agreed on a four-year partnership, illustrating the mutual belief in an impactful cooperation for the years to come.
Bas Tietema, Team Owner:
“It’s special to see Rose join us as our second name partner Our look and identity stay the same. That’s unique in the world of cycling and it’s something we both firmly believe in. We always knew that there would be a day when Tietema left the team name. That was one of the many reasons we branded ourselves as Rockets going into the 2025 season. To grow as a team we also need financial backing, and that is something that removing my name from the title sponsorship allows us to increase.”
For us, Rose is more than just a bike supplier. It’s a true partner that shares our vision of making cycling more accessible, inspiring people to ride, and never losing the joy that got us into this sport in the first place. The shared passion for the sport, the direct-to-consumer DNA and a value-orientated cooperation built the foundation of a long-term partnership between Rose Bikes and Unibet Rose Rockets.
Behind the scenes, we are already working closely with Rose to create the ultimate rocketship. Fast, innovative and built to win. Founded over a century ago in Bocholt, Germany, Rose is a family-runned brand known for its craftsmanship, community spirit and modern direct-to-consumer approach. They also care about more than racing alone: they invest in people, in storytelling and in making the sport approachable for everyone.
Together, we want to bring that shared mindset to the biggest races in the world, and to as many fans and riders as possible.
