join us on our mission

We are the Unibet Tietema Rockets!

TO THE TOUR AND BEYOND.

As of this moment, we are officially the Unibet Tietema Rockets. This rebranding represents much more than just a name change—it’s a commitment to our vision on professional cycling. With Unibet as our title sponsor, we've found a partner that shares that vision and enables us to continue our mission to become the best followable team in the world. Join us. Together, we Dream. Ride. Rocket.

Meet the team

THE START OF A NEW ADVENTURE

After two impactful years as TDT-Unibet, we continue as the Unibet Tietema Rockets. The UCI ProTeam will become the first team in professional cycling with a franchise name. This development marks a huge step in the team’s ambitions towards its first Tour de France participation.

We're dreaming big—our ambition has always been and will always be to win in the Tour de France and we will be taking some major steps in 2025 to achieve this. For the coming season, this means racing in more WorldTour races, developing our organisation on and off the road, adapting to our French nationality and strengthening the team towards the future.

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We took a bold decision:

  • Why is this important?

    In professional cycling, teams often change colors, names, and identities with changing sponsorships, making it difficult to build a lasting connection with fans. We are proud to be the first team in professional cycling that is able to break that cycle, by adopting our new identity as the Rockets.

  • Why “The Rockets”?

    Founder of the team, Bas Tietema: “In our debut season, Sports Director Rob Harmeling, a Tour de France stage winner in 1992, nicknamed our colorful bikes ‘Rockets’ after the iconic ice cream. Over time, the word ‘Rocket’ became part of our team’s language, a verb that represents speed, team spirit, and bold ambition.”

  • Why a new name/logo?

    Devin van der Wiel, co-founder and Creative Director: ''To make the project more future-proof, we were looking for a way to make the team stand on its own and not rely on Tour de Tietema. That’s why we’ve given the team its own name and logo. I believe that we’ve managed to create something unique in the world of cycling.”

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