Tour de Tietema and Unibet Tietema Rockets welcome Philips OneBlade as new partner

Performance and caring go hand in hand. That's why we are proud to welcome Philips OneBlade as a new partner of Unibet Tietema Rockets and Tour de Tietema! A unique partnership in cycling, bringing together style, innovation and sports performance - from perfectly shaved legs to aerodynamic lime green cycling socks.

Shaved legs

In cycling, shaving is more than a habit. Shaving legs contributes to better massages, faster wound care and optimal aerodynamics, while good looks provide the right morale.

Thanks to the all-in-one styling tool Philips OneBlade for both the body and face, Tour de Tietema founders Bas, Devin and Josse and the riders of their cycling team Unibet Tietema Rockets not only look well-styled, but also can deliver top performances without compromise.

Our partnership with Philips OneBlade goes beyond clean-shaven legs and styled beards. Thanks to aerodynamic cycling socks - with the Philips OneBlade logo on the outside - riders of The Rockets will be even more recognizable in the peloton. In a sport where helmets and glasses often obscure faces, these eye-catching socks under well-groomed sports bodies make all the difference.

Innovative partnership

Bas Tietema: “In cycling, everything revolves around details. Getting on your bike in a well-designed way gives you a mental boost and really contributes to better performance. Moreover, with this partnership with Philips OneBlade, we are adding a mission. We already wanted to be the best following and most likeable team in media terms, but now we can also become the most ostentatious team in the world!”

Our partnership with Philips OneBlade will be visible in exclusive online content and during activations, such as around races like Omloop Het Nieuwsblad - where riders will ride with the new Philips OneBlade socks for the first time - and the Amstel Gold Race.