• ABOUT US
TO THE TOUR AND BEYOND.
The Unibet Rose Rockets are a group of passionate riders and creators aiming to shake up the traditional world of cycling. With backgrounds as content creators, weekend warriors, and elite riders, our team brings an unconventional spirit to the peloton. We’re here to push boundaries, chase results, and tell authentic stories along the way.
WHAT WE STAND FOR
- Racing with personality: performance matters, but so does passion.
- Documenting the journey: every pedal stroke, every setback, every dream.
- Building a bridge: between fans and the sport. We are open, honest, and unfiltered and we respect everyone in the peloton.
- Dreaming big: because, why not?! Rockets are meant to fly.
• ROCKETS
THE STORY BEHIND OUR IDENTITY
Why is this important?
In professional cycling, teams often change colors, names, and identities with changing sponsorships, making it difficult to build a lasting connection with fans. We are proud to be the first team in professional cycling that is able to break that cycle, by adopting our new identity as the Rockets.
Why The Rockets?
Founder of the team, Bas Tietema: “In our debut season, Sports Director Rob Harmeling, a Tour de France stage winner in 1992, nicknamed our colorful bikes ‘Rockets’ after the iconic ice cream. Over time, the word ‘Rocket’ became part of our team’s language, a verb that represents speed, team spirit, and bold ambition.”
Why a new name & logo?
Devin van der Wiel, co-founder and Creative Director: ''To make the project more future-proof, we were looking for a way to make the team stand on its own and not rely on Tour de Tietema. That’s why we’ve given the team its own name and logo. I believe that we’ve managed to create something unique in the world of cycling.”